NetEnt AB is very popular online gaming software provider among the gambling enthusiasts from all over the world. It always looks to get associated with the best players in the gambling business to boost the services for its customers. Now, NetEnt AB has joined hands with one of the leading bookmakers in the industry, William Hill. This group had earlier signed a supply deal with Penn National Gaming Incorporated, a US casino operator just 2 ½ weeks back.
There was a recent press release from the NetEnt AB revealing a few of the details of their partnership with William Hill. It says that NetEnt AB will be the main architect for the live casino games that are provided on the platforms of William Hill. The main focus will be on the live roulette and the live blackjack games featured on the William Hill platform.
There is no doubt that this collaboration between the two giants will help in each other’s growth. NetEnt AB is one of the leading software providers of the world. The William Hill site is regarded to be the best in the world when it comes to land-based and online sports betting.
NetEnt AB is looking to focus on the United Kingdom as they feel that there is a lot of potential for gambling in this country. There were also details shred by the company in its press releases about the importance of live casino experience for the gamblers and how the players will enjoy when they are able to gamble in real time.
NetEnt AB did not hesitate they say that William Hill is one of the best online operators of the world currently. NetEnt will be providing the necessary tools needed for marketing that also involves acquiring and retaining via bespoke marketing drives.
Henrik Fagerlund, NetEnt AB’s Chief Product Officer, said that he was really happy and proud that his company has entered into a solid partnership with a huge player in the online bookmarking William Hill. He added that NetEnt AB has not wasted any time and have already included some of the live casino titles on the William Hill sites.
Fagerlund said that entering into a partnership with a business like William Hill is a testimony to the fact that NetEnt AB makes world class products. He said that he is pretty sure that the passionate gamblers registered on the William Hill sites would be enjoying the new features and the titles that NetEnt has offered.
Barry Lennon, the Head of Live casino of William Hill London, also talked about this new partnership with NetEnt AB. He said that William Hill is pretty well known for the kind of live casino titles that it offers its players. Now, that it has entered into an alliance with NetEnt AB, the quality of these games will surely increase several notches. It will have a positive effect on the players and they will get to try out some of the best games that are seen in the online market.